Stadium Goods Opens Sneaker & Streetwear Pop-Up Inside Fred Segal

Themed capsule collections, in-store installations and immersive experiences

Stadium Goods has partnered with Los Angeles-based retailer Fred Segal to launch a retail pop-up that will offer various themed capsule collections, in-store installations and immersive experiences. In addition to exclusive collaborative product, the section within Fred Segal’s flagship location in West Hollywood will have a rotating display of coveted sneakers and streetwear on display, including rare pieces from brands like Supreme and Off-White™. Images of the space seen above show sought-after sneakers from Stadium Goods’ inventory on display within a unique shelving system that highlights both the upper and sole of each pair.

The partnership’s series of exclusive capsule collections has officially kicked off with a colorful collaboration between Stadium Goods and Smalls Studio, which includes a variety of branded Stadium Goods apparel offerings doused in Smalls Studio’s signature all-over tie dye treatment. More capsule collections are expected to follow throughout the partnership’s three-month run.